Transformation begins with a story

From global corporations to innovative tech startups, I craft campaigns that resonate with people, inspire action, and build lasting impact for the brands behind them.

A digital billboard displaying various advertisements related to IoT data intelligence, artificial intelligence bias strategies, location tracking apps, brand style guides, and AI data platforms, all in shades of blue.

Bridgera

Role: Global Integrated Marketing Manager

Jan 2025 – Present

I repositioned Bridgera from an India-based, IoT-first software provider to an AI Transformation partner in North America, directing a global brand refresh and building new lead-gen engines that accelerated pipeline growth.

Highlights

  • Repositioned Bridgera from IoT-first vendor to AI Transformation partner, spearheading a global brand refresh and new demand engines that accelerated pipeline growth.

  • Directed multi-channel campaigns (social, digital, events) that expanded enterprise visibility and supported sales growth in North America.

  • Built and scaled lead-gen systems that improved marketing–sales alignment, user experience and sales pipeline flow.

A series of promotional posters and advertisements for Pentair water pumps and equipment, with water splashes and droplets in the background.

Pentair

At Pentair, I led content strategy for the Residential & Irrigation Flow Business Unit, producing campaigns that engaged global audiences and standardized execution across teams.

Highlights

  • Launched 90+ integrated campaigns across social, video, events, email, and web, driving global brand engagement for Residential & Irrigation.

  • Standardized execution processes across cross-functional teams, ensuring consistency and speed of delivery for product launches.

  • Partnered with business leaders to develop go-to-market strategies for North American product rollouts.

Role: Content Marketing Specialist

Apr 2022 – Sep 2024

A series of corporate presentations and informational graphics related to Aston Technologies, including topics like diversity, benefits breakdown, careers, app rebuild, health benefits, and system defense, displayed on a white background with digital network patterns.

aston technologies

Role: Communications & Outreach Manager

Jun 2019 – Apr 2022

I created Aston’s first dedicated marketing & communications role to shape its external presence and fuel recruitment and sales through a unified brand voice.

Highlights

  • Created Aston’s first dedicated marketing role, shaping brand voice and fueling recruitment/sales through unified messaging.

  • Produced nationwide campaigns that supported IT recruiting for Fortune 500 clients.

  • Partnered with sales, recruiting, and leadership to align marketing with hiring pipelines, directly impacting placement outcomes.